US-based Hiball Energy's line of energy drinks will now come in 16oz. sustainable cans having thermochromic ink packaging from Chromatic Technologies (CTI), enabling temperature-based color display.
The new cans unveiled in March feature a number of white bubbles that turn blue on attaining a refreshing temperature of 45? F.
Ball Corporation provided the new cans, and the new visual display technology is based on the principle of cold temperatures affecting certain portions of beverage bottle labels and cans which turns them into blue.
CTI claims the cans come to life with such colorful display that is not only used as a temperature indicator, but also to provide some fun.
Hiball Energy said the shift to the new cans was the outcome of consumers' demand for a more portable package with a larger size.
"Hiball's customers ultimately win by getting 60 percent more volume, 30 percent lower cost per ounce and 100 percent more energy fueled by premium organic and fair trade ingredients - all packaged in lighter, more portable and 100-percent-recyclable aluminum cans," said Hiball founder and president Todd Berardi.
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